Email Verification Tools: How They Work, and Which to Choose
Did you know that if your email list contains 10% or more invalid addresses, email service providers may deliver less than half of your emails?
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Blog
Notes from the inside of email AI.
Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.
Email Marketing Trends to Watch in 2020
Social media managers learned the hard way that organic reach was a setting Facebook could easily tweak in 2012 when organic reach plummeted.
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How to Increase Email Engagement With Personalization
Struggling with email engagement? Learn how to use send-time optimization and dynamic content to personalize emails and attract more customers.
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Your Ultimate Guide to a Successful Email Reactivation Campaign
Learn the in’s and out’s of what makes a successful email reactivation campaign, and the exact steps you need to create your own.
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Intelligent Email, Deliverability Protection and More
What does an intelligent email marketing assistant look like?
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My list is bigger than yours.
Do email subscriber counts really matter or should we be focussing on our active or engaged audience as the key metric?
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How Email Marketers Can Get Started with AI
Getting started with AI isn’t as hard as you might think—and doing so can give you a significant competitive advantage if you’re running email campaigns.
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An Experiment: Sending Email at the Worst Time vs. Personalized Times
What would happen if we sent our monthly email newsletter at the worst engagement time vs. using send time personalization over 24-hours?
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Marketo Timezone Sending vs. Send Time Optimization
For Marketo users with email lists spanning multiple time zones, enabling the new timezone sending feature on email marketing campaigns is a no brainer.
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Update: The Best Time to Send Email Has Been Found
I get asked the question “what's the best time to send email?” on a regular basis. I’m happy to report there is finally a clear-cut answer:
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